Brand Rationale

A tryptch of images from Providence College, demonstrating the brand in action

To emphasize the complementary nature of faith and reason, which defines the PC experience, all visual elements of the Providence College brand should illustrate balance — through the use of typography, subject matter, photographic mashups, or word play in headlines. Consistency in visual representation helps audiences quickly associate messaging with the College while conveying the message that the institution is communicating with one voice aimed at supporting the pursuit of common goals.