Messaging and Tone
Brand messages should communicate specific characteristics that define Providence College, namely, that the PC experience is challenging and that the College’s students, faculty, staff, and alumni are engaged, passionate, inspired, and caring. Generally, communications are most effective when they are personalized (telling the story through the perspectives of a person or persons). Communicators should also strive to craft messages that are straightforward, authentic, relevant, and distinctive. If messaging is effective, audiences will be inspired to become or remain engaged, taking actions that will benefit PC in pursuit of its strategic goals.